Topshop’s in on the act. Cycling’s cool – with petrol at £1.25 a litre it’s better for today’s fashion-conscious woman to give up her car than stop buying clothes. In fact Topshop are keen for you to buy more clothes because no self respecting lady is going to get on a bike wearing what Evans has to offer.Their website’s got a little video showing girls in short skirts weaving around London’s backstreets riding Pashley bikes. For visitors to their website, Topshop offers some routes for young women in short skirts and hotpants.
As ever – more people cycling is a good thing. I find it interesting and slightly disappointing when big business and retailers latch onto cycling as the “next big thing” for their own ends.
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