I know it's not new news, but I saw the Chanel bike again on a post that linked to an article in the Telegraph. So Chanel bring out a bike for £6900. This is the same money as you could by two eye-wateringly expensive Condor Diamantes with Campag Record and still have some change for an energy drink - or whatever Diamante owners go for. Alternatively you could buy 12 Bromptons and have change for a whole wardrobe of dayglo jackets - or whatever Brompton owners go for.
I notice that like all highly exclusive (read expensive) products, the Chanel bike is a limited edition. Limited presumably because the manufacturers have to stop work every half an hour with giggling fits over the fact nobody noticed the extra zero they added to the end of the retail price. This is essentially a nicely spec'd £500 roadster with a fancy paint job and two girls handbags attached to the rear rack. Most of the population of Copenhagen ride something similar for 10% of the price tag.
I just don't get why when a fashion house conducts a branding exercise, whatever was the lucky recipient becomes fashionable. Fine if it's Timothy Everest smartening up M&S's suits - they both know something about the rag trade. Or Linda Barker desperately attempting to take the chav out of dfs sofa range (has anyone ever paid full price for one of their sofas?) But Chanel and cycling just don't seem good bedfellows.
1 comment:
That's f'in' funny.
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